It is no longer news that Nigeria’s rich heritage of art, craft, and culture is gradually being neglected. Only a small fraction of our creative heritage is visible to the global community, while countless artisans who preserve these traditions struggle for survival. If this trend continues, the nation risks losing not only livelihoods but also irreplaceable cultural identity.
Nigeria is home to hundreds of ethnic groups, each with distinctive artistic expressions that could serve as powerful tourism assets for both domestic and international audiences. Yet, despite this diversity, the sector remains largely untapped due to poor funding, limited awareness, and inadequate structural support.
During a recent visit to Mama Africa Arts and Crafts Market in Abuja, the depth of this challenge became even clearer. Many artisans operate under harsh conditions, lacking both financial support and basic infrastructure. One artisan said,
“Nigerians no dey really buy these things. Na foreigners dey buy am pass, and dem dey pay us pass.”
Her words were striking. I have personally seen Nigerian artworks displayed and celebrated in Europe, which raises an important question: why are these pieces valued abroad but overlooked at home?
She further explained that their former shop location was relocated by government instruction, yet no facilities were provided.
“Na only land dem give us. Na we build everything ourselves, even the road inside.”
This experience is not unique. It reflects the reality faced by countless artisans across the country. These are skilled professionals whose works are globally relevant. Providing them with proper platforms, infrastructure, and visibility would not only empower them economically but also reduce dependency on government support systems.
Ironically, while Nigerians rightly demand the return of looted cultural artifacts from foreign museums, we often fail to preserve and promote the cultural assets we still possess. What care do we give our local artworks? What platforms do we provide for artisans? Who truly supports them? As a nation, we must learn to value what belongs to us. Nigerians must patronize local creatives, and government must invest deliberately in the cultural economy.
As an indigene of Edo State, I strongly believe there is no reason why millions of tourists should not visit Edo annually to experience its rich cultural heritage. Edo’s history, bronzes, festivals, and traditions are globally significant, yet the sector remains underdeveloped due to weak structures and limited investment. Tourism can generate employment, stimulate local enterprise, and increase state revenue. Ideally, it should contribute up to 40% of internally generated revenue if properly harnessed.
This is also a call to national leadership. Honorable Minister Hannatu Musawa, the Minister of Art, Culture, and Tourism, you demonstrated visible commitment to the sector, however, more can be done. Edo State, like many others, needs strategic exposure through mass education and community sensitization. Citizens must understand the economic value of what they already possess.
The infrastructure already exists. Edo has a wide range of hotels, from three stars establishments to affordable accommodation, capable of supporting both local and international tourism. When tourists visit a destination, they spend on lodging, food, transportation, and souvenirs. This circulation of money strengthens local economies and reduces economic pressure on government.
Many countries across the world have relied on tourism as a primary source of income for centuries. Nigeria can do the same. A stronger cultural economy means more jobs, stronger communities, and a more self-reliant nation. A better Nigeria is possible, but only if we begin to value, protect, and invest in our own heritage.